Description
On September 30, 2010 (NEW DATE) we are offering a full day intensive workshop with cross media expert Gavin McGarry of media strategy firm Jumpwire Media.
Gavin will draw from his considerable cross media and strategy experience as Head of Cross Platform Business Development at Endemol, his web video experience at Joost, research from Jumpwire's Bit Torrent tracking service, and the work with clients all over the world including: Discovery (USA), Digital Access (RUS), Naspers (SOUTH AFRICA), Value Partners (INDIA), Astral Media (CAN), Endemol (UK) to help you understand where the opportunities lie for content in the cross media market.
Overview
Upon conclusion of the workshop attendees will understand how to:
- Begin building a cross media content strategy
- Find new revenue opportunities in the emerging digital market place
- Develop new relationships across the media sectors (video, mobile, marketing, publishing, and gaming)
- Understand social media and the opportunities
- Create digital content ecosystems
- Use digital media to make your company more efficient
- Create brand extension opportunities and ad funding models for content
Gavin McGarry
Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at Global Television's Endemol.
Gavin has a been working in media space for over 15 years. His past experience includes positions at major television networks as well as owning and operating a television production company and a boutique advertising agency. His company created some of the first cross media TV content and worked with major networks including NBC, Discovery, CTV, and Global Television. The full service ad agency serviced two national clients and explored integrating brands into television and online properties. In 2004 he moved from his native Canada to the UK to better understand the rapidly emerging mobile phone space.
Through his position at Endemol he worked closely with the UK’s largest mobile operator O2 and helped develop leading edge content for multiple platform release. In 2007 he moved into the web video arena with Joost. He has spent time in Japan, Africa, Europe and China exploring and understanding the global digital media content market place. He is invited to speak at industry conferences on a regular basis including MIPTV, MIPCOM, LATVfest.
Jumpwire Media
Jumpwire Media is a cross media agency that specializes in four key areas:
Data
BitTorrent tracking of content and trending
Strategy
cross media strategy road maps and roll outs
Implementation Solutions
websites, apps, gaming, etc
Events
crossmedianyc.com, crossmediato.com,
and crossmediauk.com
Jumpwire focuses on generating revenue for clients through the marriage of technology and content on platforms such as mobile, social media, gaming, and web video. Clients include: Discovery (USA), Digital Access (RUS), Naspers (SOUTH AFRICA), Value Partners (INDIA), Astral Media (CAN), North West Vision and Media (UK).
Location
The Centre for Social Innovation
Innovation Lab Boardroom
215 Spadina Ave. #120
Toronto ON
Agenda
| 9:30 | Arrival / Coffee / Introductions |
| 10:00 | Content Disruption and How to Profit from It - Presentation |
| 11:30 | Washroom/ Email / Coffee Break |
| 11:45 | Questions and Discussion - Wipeboard |
| 12:15 | Working Lunch - How Youtube Works - SEO, SEM, Ad Sense, Ad Words, Insight |
| 1:15 | Questions and Discussion - Wipeboard |
| 1:30 | Production Tools: Google Docs, Skype, Hootsuite, hiring digital employees |
| 2:30 | Social Networking - Facebook, Twitter, Building Content Ecosystems |
| 3:15 | Washroom/ Email / Coffee Break |
| 3:30 | The Importance of Data and Content - Case Study + BitTorrent |
| 4:00 | Ad Funding Models + Online Relationships + Mobile |
| 4:30 | Wrap up + Cross Media Strategy Discussion |
| 5:30 | End |
Media Partners
